Gwyneth Paltrow has revealed she is stepping back from her website Goop.
The actress has been at the helm of the lifestyle site, which has faced controversy for its content since its launch in 2008.
Now the Hollywood star has said she thinks it’s time to step back.
“In order to build the brand I want to build, its scalability is limited if I connect to it,” she told The Guardian.
“So I always think: ‘How can I grow the brand? How can I separate myself from the brand?’ and I think it’s going to be more its own brand.”
“My dream is that one day no one will remember that I had anything to do with it,” she added.
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