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THIS contestant was the biggest style influencer on Love Island 2019

While Love Island enthralled viewers with it’s romantic endevours, many lusted over the outfits that the contestants were wearing.

Over the last 2 months, the Love the Sales data team has tracked what people are searching for online when it comes to style, and they discovered quite a few Love Island related searches.

They found that viewers have been influenced to buy more neon, perspex heels, cowl-neck dresses, snakeprint and hairbands over that last eight weeks than ever before, and also ranked which of the islanders were the most influential when it came to fashion trends.


They found that Molly-Mae made the biggest impression with stylish consumers, but formulated a top five to asses who made the public want to buy what:

  1. Molly-Mae Hague

Molly-Mae is an influencer as her day job, and her biggest influence on shoppers was the green snake print bikini she wore in episode 7.

In the days after, 11,000 people searched the internet for the bikini – and thousands viewed her hair bun tutorial.


2. Francesca Allen 

Fashion boutique owner Francesca stood out from the other girls in the villa with her girly but classic style. Over 2,000 people on social media praised the looks she brought to the show, according to Love The Sales.

She was the first to match embellished headbands with oversized earrings, quickly followed by Molly-Mae. Since their debut in episode 42, searches for headbands have increased by 67% in July, compared with June.


3. Ovie Soko

Ovie had the biggest influence on fashion trends for guys watching Love Island.

While he was renowned for his selection of hats, it was his wardrobe full of vintage shirts that really got people talking. Searches for ‘pattern shirts’ went up by 68% in the first two weeks of Ovie hitting the villa.

From ITV Studios

4. Amber Gill 

The Love Island winner contributed hugely to the neon trend this summer. From her acidic bikinis to brightly coloured manicures, Amber was never afraid to don neon shades.

She wore luminous items  29 times over the series.

She was also first to wear a lace bodysuit, a trend that caught on with fellow islanders, Maura & Lucie. Love The Sales tracked over 7,000 searches for ‘lace bodysuit’ during the show.

From ITV Studios

Anna Vakilli 

Anna wowed audiences in a sparkly two-piece bikini with a fishnet mini skirt. After the episode, 6,000 people went searching for the same look.


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