Home Royals Prince Harry and Meghan Markle delay plans to announce rebrand

Prince Harry and Meghan Markle delay plans to announce rebrand

The couple believe the timing is "inappropriate"

Instagram @SussexRoyal

Prince Harry and Meghan Markle have delayed plans to announce their rebrand, as the timing is “inappropriate”.

The Duke and Duchess of Sussex officially stepped down as senior working members of the royal family on March 31st, and posted a ‘goodbye’ message on their SussexRoyal Instagram account.

According to royal expert Camilla Tominey, the couple were rumoured to be revealing their new brand and charity this week – but those plans have been put “on ice”.

Speaking on Tuesday’s This Morning, Camilla said: “What’s interesting is, this week they were meant to be launching their life as non-royals…”

Photo © The Duke and Duchess of Sussex / Chris Allerton

“Today marks the end of that transition period, where they they were meant to officially step down, but of course due to the coronavirus outbreak they haven’t been able to do that. They’ve effectively put these all on ice.”

“I think they regarded it as not only inappropriate to be rebranding at a time like this, but equally, they aren’t going to get the column inches they wanted.”

“We understand that this big move was done rather in a rush. They took one of the last flights of Canada to get to America and they’re currently renting and looking somewhere, perhaps on the beach front in Malibu,” she continued.

“But all of the plans about them launching this new charity, have been put on ice.”

Speaking about their move to Los Angeles, Camilla said: “It’s her hometown, it’s where she grew up, where all her friends are based. They’ve announce they are being represented by that US agency Sunshine Sachs.”

“They’ve said they will no longer be represented by the royal communication office, essentially they’re setting up shop as celebrities.”

“They’re still known as the Duke and Duchess of Sussex but they can’t use that royal branding, so they’re on the red carpet with the rest of the A-listers.”

instagram / @sussexroyal

In their ‘goodbye’ post on the SussexRoyal Instagram account, the couple told fans that they were looking forward to “reconnecting soon”.

The post, which had the comments switched off, was also signed off with ‘Harry and Meghan’ – rather than ‘Their Royal Highnesses the Duke and Duchess of Sussex’.


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As we can all feel, the world at this moment seems extraordinarily fragile. Yet we are confident that every human being has the potential and opportunity to make a difference—as seen now across the globe, in our families, our communities and those on the front line—together we can lift each other up to realise the fullness of that promise. What’s most important right now is the health and wellbeing of everyone across the globe and finding solutions for the many issues that have presented themselves as a result of this pandemic. As we all find the part we are to play in this global shift and changing of habits, we are focusing this new chapter to understand how we can best contribute. While you may not see us here, the work continues. Thank you to this community – for the support, the inspiration and the shared commitment to the good in the world. We look forward to reconnecting with you soon. You’ve been great! Until then, please take good care of yourselves, and of one another. Harry and Meghan

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