Holly Willoughby’s wellness brand Wylde Moon has reported less than impressive financial results.
In September 2021, the TV presenter announced the launch of her own lifestyle website.
The former This Morning host described her Wylde Moon website – which focused largely on spirituality, wellness and healing – as a “very personal” project.
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However, Holly’s “personal project” appears to be struggling to stay afloat as it was revealed it has just £1,885 in reserves – almost three years after it was set up.
Accounts have revealed that although the company has assets of £585,633, it owes creditors £583,748, meaning it is only just breaking even.
However, this is still an improvement from accounts filed in October 2023 that showed it had a mere £149 in assets.
The 2023 accounts indicated that there was over £283,000 in assets but creditors were owed £310,000.
Selling exotic candles, wax melts and diffusers, the brand has been compared to Gwyneth Paltrow’s Goop.
The site contains advice on beauty and home, as well as a full section on spirituality where readers are advised on crystals, healing and auras.
The TV presenter said that the idea to launch her own lifestyle brand came to her in 2018, she revealed: “I’ve always been fascinated with the moon, space, shooting stars and looking up.”
“On holiday, I spend more time on the sun lounger at night than during the day. The moon is always there – like the sun– no matter where you are in the world.”
“I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.”
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Sharing her business launch on Instagram back in 2021, Holly wrote: “WYLDE MOON is live 🎉 I’m so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time.”
“It is a space full of things that I love and people that inspire me… from beauty and fashion, to energy and healing,” she said.
“Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning.”
