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Gemma Owen explains her silence on six-figure PLT deal

Gemma Owen has explained why she hasn’t posted about her upcoming collaboration with PrettyLittleThing.

The 19-year-old shot to fame on the 2022 series of Love Island, finishing in second place alongside Luca Bish.

The international dressage rider, who is the daughter of football legend Michael Owen, has since signed a six-figure deal with fashion giant PrettyLittleThing.

While Gemma has described her PLT deal as a “dream come true” to the MailOnline, the reality star is yet to post about the collaboration on social media. 

After fans pointed out her silence online, Gemma took to Instagram on Monday night to explain why she hasn’t commented on it.

She wrote: “So desperate to speak to you all about my very exciting news but at the moment I’m not allowed due to previous contractual obligations.”

“Keep your eyes peeled,” Gemma added.

Gemma is expected to become the richest contestant in the show’s history, eclipsing 2019 Islander Molly-Mae Hague by signing with the global fashion website.

In August last year, Molly-Mae became the retailer’s creative director.

Gemma’s year-long partnership with PLT will see the ITV2 star launch her own collections and create content for the brand’s YouTube, Instagram, and TikTok channels.

The 19-year-old will also help the brand launch their new platform PLT Marketplace, where customers can resell clothes in a move towards improved sustainability.

PrettyLittleThing CEO Umar Kamani said: “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much loved, relatable style.”

“We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers.”

Prior to entering the Love Island villa, Gemma set herself a goal to become a young billionaire like Kylie Jenner.

Speaking to The Mirror, she said: “I really like the Kardashians, I watch them on telly and I follow them on social media. I think they are all good, powerful business women, what they have made for themselves is really inspiring, I’m a massive fan. Who wouldn’t like to be a billionaire like Kylie?”

The 19-year-old already has her own swimwear line, OG Beachwear, which she wore over the course of her love-filled summer in Majorca.

Gemma said: “I would love to carry on with my business [after Love Island] which I have just set up. It’s called OG Beachwear. I will be wearing a few bits in the villa, it’s a small collection at the moment.”

The brand has amassed over 56k Instagram followers, while Gemma has a whopping 2 million followers on the app.

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