Squid Game is Netflix’s biggest ever series launch, the streaming giant has revealed.
The Korean drama follows a group of broke people recruited to compete in a series of challenges to win money.
However, as the plot unfolds contestants learn the competition is much more sinister than they realized, it’s a case of play or die.
The series, which debuted in September, consists of nine episodes.
In it’s first 28 days on the streaming service, the show was watched by 111 million users.
That makes it Netflix’s most popular series launch ever, beating period drama Bridgerton, which was watched by 82 million households in its first month.
It is Netflix’s first Korean programme to become the most popular series in the US and follows from the streaming giants efforts to increase its offering of international shows.
Minyoung Kim, Netflix’s vice president of content for Korea, South East Asia, Australia and New Zealand, told CNN: “When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world.
“Today, Squid Game has broken through beyond our wildest dreams.”