SteffLon Don’s boohoo collaboration has landed and she’s been chatting about what drew her to the partnership?
“I love boohoo first and foremost because it’s affordable, fresh and takes inspiration from catwalk trends especially in the way the clothes are tailored.”
She hopes to see Rihanna and Kim Kardashian sporting her pieces and we think the just might!
SteffLon wasn’t stuck for ideas when asked what were her favourite pieces in the collection, “I love the royal blue crop top co-ord with the red stripes, the white gathered bodycon dress and the baroque print two-piece with the side split!”
She describes the collection’s vibe as “sexy but cool”, saying “you could add heels with some of the pieces for partywear or add trainers to go to a festival.” The dream.
Her own style was influenced by “Destiny’s Child, female rappers such as Lil Kim, Foxy
Brown, Eve and Missy Elliott” when she was growing up.
The Stefflon Don x boohoo Collection marks the start of the summer season with a range of fresh catwalk inspired trends including Tailored Sports and Athleisure with an Urban twist.
Her strong personal style, love for bold colours and strong prints have heavily influenced the collection and will make the line a HUGE hit for summer.
Athleisure brights, pastels and metallics are prevalent throughout and the bold range which we need for festival season!
The 70 piece collection starts from €14, staying true to the boohoo’s ongoing values of creating affordable, trend-led fashion for everyone.
Her collection allows fans to enjoy the exclusive pieces without breaking the bank. Sound.
To celebrate the partnership, Boohoo will host a huge launch party in London, where Stefflon Don will be performing.
