Home Features Spotlight On: Irish fashion influencer Freya Broni

Spotlight On: Irish fashion influencer Freya Broni

Each week we're putting the spotlight on an inspiring woman in Ireland


For this week’s Spotlight On feature we’re chatting to Freya Broni, one of Ireland’s leading up and coming style influencers.

The Dublin-based bombshell is flying the flag for women who want to dress their curves in the latest trends, while embodying an LA-glam aesthetic.

We caught up with Freya to discuss her self motivation, style, and diversifying the Irish influencing scene.

1. Can you tell us about your beginning in blogging? 

I started blogging what would be about 5 years ago now which is crazy. I started just after I had left school as I felt so much more free to express myself after leaving school! Instagram was just becoming a thing at the time and I was seeing more and more people using it as a platform to create a kind of personal style portfolio and it inspired me to start the same!

I remember I literally used to ask the girls in college to take my outfit photos for me on our lunch breaks. I think I made about 4 or 5 different blogs and just kept deleting them because I wasn’t happy with them! Eventually I decided to make my own website and stick to that! 


2. You’re known for your distinctive personal style, how did you become interested in fashion? 

I was always interested in fashion from a young age, I used to cut up my clothes and try to sew them back together as something completely different. My mam used to go mad at me! My dream job when I was younger was always to be a fashion designer as is so many other peoples but as I got older I realised how intense of a job it really was and it just didn’t suit me.

I decided to steer in the direction of the fashion industry instead. I studied graphic design for a year when I left school but dropped out and decided to study fashion industry and work instead. I am much more of a practical learner and much prefer learning whilst getting experience in different roles! 

3. Is there anyone who influences or inspires your style? 

Instagram is probably where I get most of my inspiration but I also love street style and getting inspired from what I see people wearing out and about in Dublin. My favourite thing to do atm is make mood boards in my saved folder on Instagram. 

I started posting the mood boards on my stories recently and I got so many messages saying it inspired other people to start too! I always look at my saved photos whenever I am looking for outfit or photo inspo. 

4. How do you find the motivation to keep creating content online?

To be honest it can be hard to be constantly motivated especially working full time and not having the amount of free time I would like to have to put more effort into my blogging.

But I think my love for fashion and photography in general keeps me motivated the most. The messages I receive from people everyday as well is honestly so rewarding and it really reminds me of how worth it it is! 

5. What is the most frustrating part?

The most frustrating part for me is trying to constantly get content. I am super grateful for my friends and family and their patience with taking photos for me, but sometimes I hate being that person asking for loads of pics when you’re out doing something.
6. What are the pros and cons of being a digital influencer? 
The pros for me would be all the amazing opportunities I’ve gotten and the amazing people that I have met along the way! I’ve made so many amazing friends from influencing and now I can’t imagine my life without them.

The biggest con for me would probably be the pressure to keep up with trends and the pressure to look good all the time, but I don’t feel that kind of pressure that much anymore to be honest cause I’ve learned to just post what I want to post now and I’m so much happier for it.

7. How do you think the Irish influencing industry could improve?

I think the Irish influencing industry is constantly growing and improving especially at the moment but I would love to see more diversity I think.

I’m a size 16 girl and proud but a few years ago I wouldn’t have even told people on Instagram what size I was cause I was so embarrassed. Thankfully now my confidence in my body and size has grown so much but I wish there was way more diversity in style and sizes in Ireland. We are getting there though! 

8.  What advice would you have for anyone who is scared of experimenting with their style?

I would say try putting together some inspo for outfits you would love to try out and either go to the shop and try them on or just buy a few pieces that are a bit out of your comfort zone and try them on at home with other things in your wardrobe and see what you can come up with.

9. What gave you the idea of creating a blog?

I think what made me start a blog was that it was a way to put my love for fashion into something that was completely my own. I was seeing so many amazing photos and content other people were creating around the world and it inspired me to start my own! 

10.  What plans do you have for the future of your brand?

I would love to travel more to create more content. My dream at the moment is to have more free time to take my blog and social media to the next level. But I’m so excited to see what’s to come in the future! 

You can find Freya’s blog HERE, and her Instagram HERE.