River Island have announced an exclusive collaboration with multi-platinum selling artist Olly Murs, combining affordable luxury with contemporary wardrobe staples.
Olly Murs x River Island channels Murs’ flair for understated cool in to a fourteen-piece collection of premium tops, trousers, outerwear and tailoring; realising his creative vision through luxe textures and rich colour, underpinned by bold geometric print.
Speaking about the collection, Olly said, “I have always loved clothes, but for me to do a fashion collaboration, it had to be authentic and River Island seemed like the perfect fit.”
“The brand has always been close to my heart and my earliest memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal to me.
“I was fully immersed in the design process to ensure that every piece was true to my style. I have loved every minute of it and I can’t wait to share the collection with my fans.”
Olly Murs x River Island will be available at riverisland.com and in selected stores from 6th November 2018.
