Pippa O’Connor has officially launched her new denim range, POCO by Pippa, and thousands are already trying to nab a pair.
The blonde beauty, who is mum to two boys Ollie and Louis, launched her new business venture at 12pm today.
Taking to Snapchat, the fashionista revealed that there was over two thousand people on the site already, just minutes after going live.
Demand: Pippa’s jeans are already flying out the door | SNAPCHAT
Speaking about her line previously, Pippa revealed the inspiration behind launching a denim collection.
“There’s a variation. We have five styles, different colours, different washes. We’ll start with five and see how we go. They are not at all out there, there’s no big embellishment. They’re very pared back, that’s what I wanted,” she told the Herald.
“Jeans are my everyday uniform – it’s what I wear all the time. It’s something I’m very passionate about. I have gotten lots of messages from girls who are really excited to get them,” she added.
