International etailer, boohoo.com, have launched a specially curated edit of the newest Spring Collection by Zendaya.
The boohoo Spring Collection references a range of fresh trends found on the runways including Tailored Sports, Safari Leisure, Bohemian Wanderer and Garden Party.
Athleisure brights, pastels and whites are prevalent throughout the collection, and The Zendaya Edit pulls from these trends to create the curated edit, representative of Zendaya’s personal style.
To celebrate the partnership and Spring launch, Boohoo hosted a throwback to the 90s party in The Highlight Room at Dream Hollywood in Los Angeles last night.
The actress edited a 50+ piece collection, where she handpicked a range of boohoo.com ready-to-wear pieces.
The products featured in the boohoo.com collection were selected by Zendaya herself, and it includes denim, slogan tee’s, athleisure, stripes in pastel palettes and more with a nod to the 90’s. Zendaya’s edit ranges from £8 – £55, and will be available in UK sizes 2-22.
Also spotted at the party was Paris Hilton, who was dressed head-to-toe in Boohoo.
Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to announce our largest global partnership to-date with American actress, Zendaya. Zendaya is everything the boohoo girl is and we can’t wait to have her on board with us for spring.”
Other famous stars spotted at the stylish event was Kylie Jenner’s BFF Jordyn Woods, Lottie Moss, and Fifth Harmony stars Normani and Dinah Jane.
Check out The Zendaya Edit here.
boohoo.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer.
Since 2016, boohoo.com has executed successful campaigns and design partnerships with talent such as Jordyn Woods, Charli XCX, Stella Hudgens, Chantel Jeffries, and YouTuber Aaliyah Jay, as well as young celebrity stars including Sailor Brinkley Cook and Elisa Johnson.
The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate better engagement both on an international scale and regional level in order to stay on the pulse of their target consumer.