EVERYONE has bought this Penneys dress!

Ireland is seeing stripes this month!

Penneys released a stripy multi-coloured dress in time for Pride and while we’re digging it, if you step out sporting it you run the risk of matching with a multiude of other women.

The dress has proved EXTREMELY popular with all of these huge Irish influencers gushing about it on the ‘gram:

Suzanne Jackson

Colourful stripes and a dark tan ???????? ???? ???? Dress and belt is from the one and only @primark! ✅???? #fashion #holiday #tan is @drippinggoldbeauty in Dark Mousse also available in penneys for just €20) ????????#drippinggoldtan

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on Jun 23, 2018 at 12:17pm PDT

Louise Cooney

The hottest summer in over 40 years? I’ll take it ????????‍♀️????????☀???? Wearing my new dress from @primark – perfect for the week that’s in it ???? #ootd #ireland #sunnydays #pride

A post shared by Louise Cooney (@louisecooney_) on Jun 26, 2018 at 9:04am PDT

Courtney Smith

????????Public service announcement ???????? Just saw a bunch of these dresses in Dublin (Mary St) @Primark … you know you all want it because about a hundred of you messaged me after the last post! Perfect combo for Pride Week! #primark #penneyshun #ad #rainbow #pride

A post shared by COURTNEY SMITH (@courtneysmithstyle) on Jun 26, 2018 at 5:27am PDT

Shauna Lindsay

So many DMs about this dress from my stories the other day ???? . . It is of course the dress of the moment from @primark ????????‍♀️ Only €25 and I think it looks so expensive ???? Lovely silky feel too! ????????. . . #OOTD #FamilyTime #OrinsBday #LosAngeles #LA #Fashion #Colourful #Rainbow #SP #IWorkWithPrimark #SilkDress

A post shared by ⚡ SHAUNA LINDSAY ⚡ (@shaunalindsay) on Jun 26, 2018 at 11:36am PDT

Doireann Garrihy

Can someone please show this dress some love? I just think it’s stunning and it’s not getting the attention it deserves pic.twitter.com/bLcmx8TwG6

— Doireann Garrihy (@DoireannGarrihy) June 25, 2018

While Dzoireann’s shoutout was sarcastic she still contributed to the stripe hype.

Careful now or your group pic might end up like this on your next night out…

HAD SO MANY FUNNY MESSAGES about this. So me and @stealmystyle40 and @40notfrumpy did our #smallmumtallmum in the @primark rainbow dress. It was featured at the same time on @therealgokwan @thismorning so really could we be any more up to date?! . I think trying it all on together put us off it. As we have probably you lot now. But we are available for spa days / clown circuses / renditions of Joseph and His Technicolour Dreamcoat just message me for details. . #smallmumtallmum did find a fab skirt that suited us both though so not all is lost. Not everything suits everyone girls work with what you’ve got ok?! Storied our try ons you can see we do have a laugh together! . . . . . . #ootd #wiwt #wiw #mumfashion #styleover40 #fashionover40 #mystyle #LWIW #mumsthatslay #40plusnotgivingupyet #instamum #instafashion #summerstyle #primark #tryitonwithabiandhelen

A post shared by Helen B (@40plusnotgivingupyet) on Jun 26, 2018 at 11:05pm PDT