Alesha Dixon has teamed up with Regatta Great Outdoors to launch The Alesha Edit.
The Alesha Edit is made up of six luxury coats and jackets – all infused with Alesha’s modern twist, incorporating high shine fabrics and luxurious faux fur in rich tones of deep navy, bold burgundy, winter white and timeless black.
Inspired by Alesha’s love of fashion and spending time outside with her family and five dogs, the collection fuses these great passions with Alesha’s impeccable sense of style.
Speaking about teaming up with Regatta Great Outdoors, Alesha said, “I love experimenting with fashion and I love feeling good in what I wear, whether it’s the glam of the red carpet or doing the school run in a top knot and jeans.”
“With my edit for Regatta, I wanted to give a sense of style for those days when we’re all just enjoying ourselves – or like me running around trying to get everything done.
“The six pieces fuse my adventurous side with my love of fashion and looking good and most importantly feeling good while having fun – that’s what it’s all about isn’t it?”
“My favourite piece is the Winika jacket. As well as being warm, it gives a flattering
silhouette and has a super soft faux fur hood lining which I love,” she said.
When asked which jacket she reaches for the most, she said, “The Lucasta long line parka. It’s a MUST! It’s really cosy, practical and more than anything super stylish. I really love the two way zip as it lets you change up your style.”
Alesha, who describes her personal style as “edgy, quirky, and sophisticated”, is hoping to appeal to fellow busy working mums with her new fashion edit.
The musician is all about self care, no matter how hectic your life may get, and encourages others to, “Take care of your insides first. As a busy woman I know how hard it is to prioritise yourself, but we really need to!”
Alesha also stressed the importance of keeping active, and said, “My top tip for anyone out there is to just do something, what you can, when you can, even if you can only grab 10 minutes to yourself get out in the fresh air and go for a quick walk.”
To celebrate the collection launching in Ireland, Regatta are hosting a series of events over the next few weeks – and at each event, the first customers to get a selfie with the Alesha booth will get a free gift bag, with some branded goodies.
The events will take place at the following locations:
- Tallaght – The Square = October 19 (10am – 5pm)
- Wexford – Selsker Street = October 19 (11am – 4pm)
- Athlone Town Centre = October 20 (10am – 5pm)
- Ilac Shopping Centre = October 20 (10am – 4pm)
- Swords – Pavilions = October 21 (12pm – 5pm)
- Sligo – Quayside SC = October 21 (10am – 5pm)
- Northside Shopping Centre = October 26 (10am – 4pm)
- Kilkenny – MacDonagh junction = October 26 (10am – 4pm)
- Drogheda – Scotch Hall = October 27 (11am – 4pm)
- Galway – Eyre Square = October 27-28 (10.30am – 4pm)
- Limerick – Arthurs Quay = October 28 (11am – 4pm)
- Cork City – Oliver Plunkett St = November 2 (11am – 5pm)
- Dundalk – The Long Walk = November 3 (11am – 5pm)
- Limerick Crescent SC = November 3 (10am – 5pm)
There are six jackets/coats in the collection (Lucasta in Rumba red is an exclusive style for Christmas), and they retail between €40 – €75.
LUCASTA – €75
Stylishly waterproof, the Lucasta is made from slick high shine waterproof/breathable ISOTEX fabric.
Featuring an oversized hood with a fine faux fur trim, and ThermoGuard insulation to keep you fashionably cocooned – this is definitely the parka of the moment.
PERNELLA – €60
Opulently insulated crafted from sleek high-shine showerproof fabric, the Pernella jacket is the definition of urban sophistication.
Its oversized hood lined with luxury faux-fur wraps you in warmth – the fashion choice for a stylish city look.
WINIKA – €60
The Winika jacket is elegantly insulated and crafted from high-shine showerproof fabric, with a modern tailored fit.
The expanding hood can be worn closed or oversized – fine faux fur linings and leatherette trims create the look of the season.
KALLIE – €45
Luxuriously insulated, the Kallie is chic and on trend.
Made from showerproof nylon fabric with light down touch quilting for a figure flattering sports luxe look.
TAVORA – €40
Fashionably warm, the Tavora jacket is crafted from quilted jersey, with a glam velvet-fur collar and turn up cuffs.
Leatherette details and curved side seams add polish and style.