FUJIFILM have launched the brand new Instax Mini 12 Instant Camera.
Built with all the best bits of the popular Instax Mini instant camera series in mind, plus impressive upgrades, Mini 12 combines a fun aesthetic and enhanced features in a camera designed to fill the world with joy.
Not only is this instant camera available in five eye-poppingly pleasing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls.
The perfectly positioned selfie mirror makes taking selfies a doddle.
The Mini 12 also features automatic flash control, so you can create beautiful images in both bright or low-light situations.
Did we mention close-up mode? With a simple twist of the lens, the adjustable viewfinder neatly pairs up with the lens, so you get the shot you see.
Ready to twist and go?
Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe says: “The Instax Mini series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price.”
“Mini 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and Mini 12 brings users a new unique perspective.”
Along with the Instax Mini 12 Instant Camera, FUJIFILM have also launched their free, downloadable INSTAX UP! Smartphone App – designed for Instax instant photography fans to digitally scan, store, and share their photos in one place.
The app allows users to scan their Instax prints and store them digitally in one place, organize their photos by category/list views for easy locating, and easily share stored photos and collections via social media or text.
Users can also import photos from other Instax apps (such as Instax mini LINK, Instax Link WIDE etc.) into the INSTAX Up!, and keep informed about the latest INSTAX updates, tips, and other creative content on the app.
Shin Udono explains: “INSTAX UP! is a new solution that solves the problem of easily digitizing and sharing high-quality INSTAX prints.”
“Enhancing the overall INSTAX experience, INSTAX UP! will enable instant photo fans to digitally organize and archive their creativity, and easily share their photos with the world, helping preserve special memories and inspire more.”
The Mini 12 is expected to be available from March 16, 2023, and it will be available to purchase for €90.00 at FUJIFILM stockists nationwide.
For more information about the Instax Mini 12 Instant Camera, click here.
You can download the INSTAX UP! app from the Apple Store or the Google Play Store.
