Woodie’s have released their Christmas ad, leaving viewers in tears with the sweet message.
The heartwarming ad is set in Ebenezer Terrace in Dublin 8, following a beloved local woman named Mrs Higgins.
The elderly lady greets all of her neighbours with a smile as she leaves her house to go about her day, but has trouble with her faulty gate.
When local teenager Arron spots Mrs Higgins’ struggle, he decides to give the pillar of the community a thoughtful Christmas gift to remember.
‘We’re All Homemakers’ shares a sweet message about the importance of acts of kindness, with the DIY store putting emphasis on looking out for one another during this difficult year.
Taking to Twitter after watching the ad, viewers admitted they were left teary eyed by the message, with one user tweeting: “Just sobbing along to the Woodies Christmas ad wbu?”
Another wrote: “The Christmas ads this year wow pulling at the heart strings.”
Just sobbing along to the Woodies Christmas ad wbu?
— Ciara 'The Ghost of Exes Past' Dunne 🎄 (@Ciarabelles) November 14, 2020
In the last two days I've cried at both the Supervalu and Woodies Christmas ads pic.twitter.com/S7IN02HDIN
— Steven (@StevenJSilke) November 14, 2020
The new @WoodiesIreland Christmas ad is up there with @SuperValuIRL this year! With Mrs Higgins, Woodies has brought granny onto our screens 👵🏼 #Christmasad #WereAllHomemakers @wearerothco https://t.co/rjLUJ70Ejh
— Peter Lynch (@peterjlynch86) November 14, 2020
The Christmas ads on telly this year
Seem determined to bring a small tear
Woodies is sweet
Toy Show a treat
The thread of family and friends is clear. @Jobrienjo @roisinmeaney @mtully21 @gillygirl707 #coronaLimerick #WashYourHands #WearAMask
— Anne O Brien 😷 (@aobrien05) November 15, 2020
— Wayne L (@WayneLawlor) November 14, 2020
first SuperValu and now woodies, if I cry once more over a Christmas ad I’m deleting this app https://t.co/m2dKpV4lrJ
— sally 🤍✨ (@sallycrowley_) November 14, 2020
What’s up with all the emotional Christmas ads this year? Between Supervalu to Woodies I’m an emotional wreck 😭💔 have they always been like this or has 2020 just made me a wreck
— ♡ Lauren♡ (@JustTheIrishFan) November 15, 2020
What is it with Woodies, Supervalu, John Lewis and McDonalds ramping up the sad in their Christmas ads this year I'm actually not able 😭😭😭
— Festive Seán 🎄🎁🌨🎁🧣 (💜) (@SeanOCearbhlain) November 14, 2020
Ah jeez, between Woodies, McDonalds, John Lewis and SuperValu you’re guaranteed to be tearing up during any ad break for the rest of the year.
— Craig McHugh #EducationForAll (@craigmchug) November 14, 2020
On Friday, John Lewis finally released their highly anticipated Christmas ad, also celebrating random acts of kindness.
The Late Late Toy Show also released the trailer for Ireland’s most anticipated television show of the year on Friday.
READ MORE: The Best 2020 Christmas Ads So Far