An ad shown during Sunday night’s Super Bowl directed by an Irish woman has everyone talking.
Tyrone director Aoife McArdle created the ad for Audi and features a young girl in a cart as she races against a group of boys.
The ad begins showing all the boys faces and just the one girls as her father says, “What do I tell my daughter?”
Titled Drive Progress, the ad shows a determined young woman in a sea of boys as her father worries about her future.
“Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom?
“Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?” the father in the ad continues.
Aoife, who grew up in Armagh and studied in Dublin, captures the reality of a girl in a man’s world  the gritty and tough world as the young girl in the ad races to the finish line.
Ending a positive note, Audi finish the ad saying that they are committed to equal pay for equal work.
Online, people celebrated the strong message portrayed in the ad, including Barack Obama’s Senior Advisor Valerie Jarrett.
Aaaah this Audi USA commercial on equal pay is every single freaking excellent thing in the world.
— Aisha Tyler (@aishatyler) February 6, 2017
Thanks, Audi, for your Super Bowl ad. Nothing political about equal pay. We should all want our daughters to have equal pay.
— Valerie Jarrett (@ValerieJarrett) February 6, 2017
We see you #Audi great commercial
— octavia spencer (@octaviaspencer) February 6, 2017
Omg this Audi commercial addressing sexism has got me feeling all the feels. #SuperBowl
— Lily Herman (@lkherman) February 6, 2017
