Imelda May has released a powerful music video for her new single, Should’ve Been You.
Inspired by the recent Women’s March, Imelda herself created the concept for the video, which was filmed in Brixton, London, by director Laura Scrivano.
Shot in one continuous take, the video sees Imelda and a group of everyday ‘superwomen’ – real Imelda May fans who responded to a Facebook post – march through Brixton Market holding placards with messages of solidarity and empowerment.
The video follows Imelda’s appearance at the Brit Awards wearing her #dresslikeawoman outfit.
Speaking about the new video, Imelda revealed, “I wrote Should’ve Been You as a personal story of heartbreak, regret and eventual empowerment but when making this video I wanted it to reflect current feelings of solidarity amongst lots of women worldwide in response to events unfolding around us such as the Trump administration’s approach to affordable health and maternity issues.
“I wanted to ask the question ‘who takes care of us? We are 50% of the world and it’s the people in power’s responsibility to take care of women as well. It still seems like it’s a man’s world and in 2017 that’s shocking. And I have a young daughter, which changes your perception of how you want things to be. You want to leave her a better world, you think ahead that way.”
Imelda continues, “The women in the video, who were predominately made up of my fans, represent a cross section of wonderful everyday women – superwomen from all walks of life. They are not victims or aggressive towards men but are powerful and positive representations of the female spirit and solidarity. I am very proud of it. We worked hard, had fun, had many laughs and all before most ran off to do the school run! They all made me feel proud to be a woman!”
The track is taken from her hotly anticipated forthcoming fifth studio record, Life. Love. Flesh. Blood.