Madonna sent fans into a frenzy on Sunday, after sharing a series of racy snaps on Instagram.
The 62-year-old posed in black lingerie and a vintage biker cap, and made reference to an alter ego she explored in her 2019 album ‘Madame X’.
The singer captioned the post: “And Now For A Moment of Self Reflection ………….. Madame ❌.”
View this post on Instagram
While many fans praised the ‘Queen Of Pop’ for her body confidence and youthful appearance, others were distracted by an Irish product that appeared in the back of the image.
One user tweeted: “🚨IS THAT A TUB OF SUDOCREM ON HER BATHROOM SINK🚨”, while a second wrote: “Obsessed that Madonna uses Sudocrem.”
Sudocrem, originally called “Smith’s Cream” and later “Soothing Cream”, was founded in Cabra, Dublin in 1931 by Thomas Smith.
In 1950, the name of the over-the-counter medicated cream was changed to “Sudacrem” due to the Dublin accent pronunciation of “soothing cream”.
@sudocrem im shaking you guys !
— holly✨ (@hollyshortall) March 28, 2021
Obsessed that Madonna uses Sudocrem https://t.co/Hak4bUVCwV
— 🥃Russell (@RussellHayward) March 28, 2021
Madonna uses sudocrem hahahahahaha wtf omg the thought of Madonna just casually putting sudocrem on her spots before bed is sending me
— Aoife💃🏽💃🏽 (@aoifeslattsx) March 28, 2021
Seeing tweets about Sudocrem as it’s appeared in Madonna’a background.
DID YOU KNOW it was created in Cabra? Creator delivered samples to new mothers after seeing press notices. Was originally called “Soothing Cream” but changed to Sudocrem cos how Dubliners were pronouncing it.
— David Cochrane (@davidcochrane) March 28, 2021
It's latest placing ….
— James Wallace (@WallaceBaldoyle) March 29, 2021
— CensusConnections (@CensusConnecti2) March 28, 2021