Today FM have revealed their latest JNLR figures, after announcing huge changes to their line-up.
Mairead Ronan is set to return to the station with her own lunchtime show, following the departure of Muireann O’Connell. Louise Duffy is also leaving the station, and will be replaced by Ed Smith.
Amid huge changes within the station, the latest Joint National Listenership Report (JNLR) for the period July ’18 – June ‘19 has been released, recording the highest market share (7.6%) in 2 years for Today FM.
Today FM also re-enforced its No.1 position for 25-44 year olds with 446,000 of them tuning in each week.
Keith McCormack, CEO, Today FM said: “This is a hugely encouraging book for Today FM, given that our key focus of growing Market Share has come to fruition. This is two-year high for the station and we’re only getting started.”
“Today FM is the number 1 station in the increasingly competitive 25-44 year old market and reassuringly, we can see that they’re listening to Today FM for longer, staying with us throughout the day.”
“With a lot of exciting things ahead, namely our Electric Picnic Official Radio Station partnership and an exciting new schedule, we plan on widening that gap even further.”
Meanwhile, Ian Dempsey continues his command of breakfast radio with an audience of 179,000 listeners tuning in from 7am every morning, a massive yearly increase of 12,000 listeners.
Dermot & Dave maintained their mid-morning audience of 163,000 in this book, and in the afternoons Fergal D’Arcy (2-4.30pm) grew his listenership to 109,000 (+3,000 in the last quarter and 7,000 year-on-year).
In drive-time, Matt Cooper’s The Last Word (4.30-7pm) continues to satisfy the commuter appetite for current affairs, with an audience of 151,000, which has grown by an impressive 10,000 listeners year-on-year.
