Suzanne Jackson tops SERMO’s list of top Irish influencers

The top blogger and entrepreneur is the number one influencer in Ireland

Brian McEvoy

Suzanne Jackson has once again been named the number one influencer in Ireland, as she topped SERMO’s Top Ten Influencers in the Irish Market list for 2018.

Leading global luxury and lifestyle communications network, SERMO, has launched its fourth annual Influencer Index – its analysis of the top digital influencers and “ones-to-watch” in its 18 markets worldwide.

The Index is designed to help clients keep on top of the ever-growing influencer talent pool.

As well as topping the Irish list, top blogger and beauty entrepreneur Suzanne reached the Global Top 18 list.

The Top Ten Influencers for 2018 in Ireland are:

Suzanne Jackson

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Pippa O’Connor/Ormond

Roz Purcell

Joanne Larby (The MakeUp Fairy)

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Erika Fox (Retro Flame)


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Lauren Arthurs

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James Kavanagh

Lousie Cooney

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Lorna Weightman

Ireland’s Micro-Influencers, who are considered our ‘ones to watch’ for 2018, are:

Jodie Wood

Niamh O’Sullivan

This years’ Index focuses on the audience behind each influencer by adding a new layer of analysis: audience demographic data – who each influencer actually talks to, where their followers are located and what their interests are.

Tanya Hughes, president of SERMO Communications, commented, “This is the new gold standard in influencer marketing, just as readership data is crucial for media title selection.”

“Visibility on audience data allows us to have a more accurate view on influencers’ brand fit (and goes beyond vanity metrics such as large follower and engagement numbers). Analysis of this data, as you’ll see from the report, busts assumption and presents content creation and collaboration opportunities that can make campaigns work harder.”

The 2018 Index updates the network’s global and local rankings of influencers using its proprietary 70:30 digital influence algorithm – 70% data (an influencer’s total audience reach) + 30% human judgement (a score based on SERMO agencies’ experiences of the influencers’ professionalism, creativity and peer influence).

SERMO partners use this algorithm when designing bespoke influencer marketing campaigns for clients at both local and global levels. SERMO has partnered with influencer relationship management technology provider Traackr again on the data element of the Index.