Conor McGregor has been linked to a surge in sales of Irish whiskey – with the news that Irish whiskey sales rose to $1 billion for the first time.
The Irish Times released a report today, stating that “sales of Irish whiskey in the US rose 12 per cent last year”.
The publication stated that Irish whiskey company Jameson have been “seeing a slowdown in growth in the US with analysts attributing it in part to the launch of Conor McGregor’s Proper No Twelve brand last year.”
The Distilled Spirits Council have revealed that nearly 4.7 million nine-litre cases of Irish whiskey were sold in the USA last year.
Although Jameson is still the best selling Irish whiskey in the states and worldwide, Conor’s whiskey is quickly catching up.
The MMA star launched Proper No. Twelve last September, and it sold out their six-month allocation in its first 10 days.
According to the report, the brand has now shipped about 200,000 nine-litre cases since the launch.
“The informal ambition is for Pernod Ricard in the US to grow ahead of the market: if Jameson is disrupted by Proper No Twelve, this makes this ambition harder to achieve in the near term,” the report stated.
Clearly proud of the news, Conor tweeted that he knew he would get the Irish whiskey market to the one billion mark.
Was there ever any doubt I’d turn Whiskey to a Billi?
I turned “human cock fighting” to 4.2.
I’m gonna toast on this fine Thursday this amazing news.
Sláinte to the only true Irish Whiskey we have left, @ProperWhiskey!
Irish owned forever.
Thank you all.
It has been my pleasure. https://t.co/E9RGpRxAC5
— Conor McGregor (@TheNotoriousMMA) April 25, 2019
“Was there ever any doubt I’d turn Whiskey to a Billi,” he wrote.
“I turned “human cock fighting” to 4.2. I’m gonna toast on this fine Thursday this amazing news.
“Sláinte to the only true Irish Whiskey we have left, @ProperWhiskey! Irish owned forever. Thank you all. It has been my pleasure.”