RTÉ 2fm boss Dan Healy has defended the radio station, after the latest Joint National Listenership Research (JNLR) figures revealed a drop in listenership.
While some of the figures only dropped slightly, 2fm suffered a loss of listeners across the board, including much-loved morning show Breakfast Republic, hosted by Jennifer Zamparelli, Bernard O’Shea and Keith Walsh, which lost 11,000 listeners, dropping to 151,000.
The Nicky Byrne Show has also lost 7,000 listeners, dropping from 143,000 to 136,000, while Tracy Clifford has suffered the same fate with a loss of 7,000 listeners.
JNLR: 2fm suffered a loss across the board | VIPIRELAND.COM
Meanwhile, Eoghan McDermott’s drivetime show managed to escape fairly unscathed as he lost just 1,000 listeners, with an audience of 112,000.
Despite the general drop in figures, 2fm boss Dan Healy has revealed that the station is doing well since they moved in a different direction after Ryan Tubridy switched over to RTÉ Radio 1.
“Although it looks like we’re dropping, the reality is that six months on six months we have gone from a 5.7pc share to a 6.3pc share.
No fault: 2fm boss says the listenership drop has nothing to do with presenters | VIPIRELAND.COM
“When Ryan Tubridy moved across to Radio 1 in September of last year we made a decision that it was foolish to go against them. We should do something different and alternative,” he told the Herald.
Dan also admitted that the drop in listenership has nothing to do with the presenters, but they do need to work on their content.
“I don’t think it’s the personalities – we need to think about the content. The Breakfast Show is funny and it’s doing well. Ryan is a great broadcaster, and losing a guy like that means we just have to do some work in the 9-10 hour,” he added.
