Rosie Connolly is releasing a limited edition pink loungewear set through her brand 4th ARQ, to mark Breast Cancer Awareness Month.
Launching on Friday, October 1st, all proceeds from the sale of the 4th ARQ pink tracksuit will be donated to Breast Cancer Ireland to help fund world class research into this unrelenting disease.
The charity is incredibly close to the influencer’s heart, as her mother battled breast cancer a few years ago.
Rosie also opened up about her own breast cancer scare last year, after she found a lump in her breast – which thankfully turned out to be benign following a biopsy.
Speaking about the launch, the 31-year-old said: “When we first launched 4th ARQ in December 2020, it was always in my mind that I wanted to use our brand to raise funds for charities and causes close to our hearts.”
“One of those charities is Breast Cancer Ireland. My mum was diagnosed with breast cancer a few years ago and is thankfully doing amazingly well now, but without the help of the doctors, nurses and most importantly, groundbreaking research… the outcome could have been a very different one.”
“I also suffered a scare in October last year when I found a lump. Thankfully after tests and a biopsy I got the all clear.”
“Shortly afterwards we began to work on this campaign to help raise funds for Breast Cancer Ireland and all of the amazing work that they do, both in research terms and through nationwide education and awareness programmes across the country.”
“The result was the development of a pink 4TH ARQ tracksuit set, reflective of the Breast Cancer Ireland branding and colour palette, which includes a slogan of hope as central to the design.”
“We are so happy with how it turned out and hope that our loyal 4th ARQ customers get behind the campaign and help us to raise as much money as possible for a very important cause, funding the research that will ultimately help to save lives”
The limited edition loungewear set is priced at €120 (+p&p), or €60 per item, and will be available to shop at www.4THARQ.com from October 1st, 2021.