Rosie Connolly has apologised after she was forced to cancel multiple orders for her clothing brand.
The Irish influencer launched her unisex streetwear brand 4thARQ last month, releasing a collection of hoodies, sweatshirts, joggers, half-zip fleeces, bodysuits, bomber jackets and a puffer gilets.
The mother-of-two dropped her latest collection on Tuesday, adding more pieces and colours to the brand.
The 31-year-old hired a fulfilment company ahead of the new collection, after the popularity of her brand grew.
Taking to her Instagram Stories today, Rosie admitted she was “devastated” after an issue occurred on the site which meant stock numbers were not updated quickly enough when items went out of stock.
She wrote: “Good morning guys.. I just wanted to update you on what happened with our site yesterday.
“We hired a fulfilment company to help things run more smoothly and efficiently as our order numbers increased. When we went live yesterday at 9am we had a record number of traffic flow in.
“Unfortunately the fulfilment company’s system did not update stock levels quick enough so items appeared to be in stock when they had in fact sold out.
“This was only picked up later in the day by them and so we shut our site down to stop any more orders going through and work through the orders that had come in.”
“I am beyond devastated that this happened on such a big day for us, and so upset that some orders have to be cancelled,” she continued.
“We have been working through the night to get this rectified and get back to anyone who has had their order cancelled. I am so sorry to let anyone down hat was excited to purchase from us.
“In terms of stock, we ordered 4 times the amount we had when we first launched, and just for reference, in the first 3 minutes of going live we had over 700 orders come in.
“We could not have anticipated these numbers and are blown away by the support. The frustrating part is that the fulfilment system just wasn’t able for these numbers and for that I can only apologise to those who didn’t get what they had wanted.”
“I can completely understand anyone’s frustration with this. A someone who regularly shops online, I know how this can be so disappointing.
“As a new business, it took a lot to pass things over to a fulfilment company but we thought that this would help your orders run even smoother and more efficiently. This wasn’t the case and we are very upset that it has happened.
“Please know we are working around the clock to get everyone sorted, to get our next stock in earlier and to learn from this.
“Again, I can’t thank you enough for your support and patience,” Rosie added.
As part of her new collection, Rosie added a wider range of sizes in a bid to be more inclusive.
Speaking on her Instagram Story last month, she said: “So we originally started out with sizes 6-18, and after launching we realised that there actually is a huge demand for a broader size range…
“So in January we’ll be introducing XL and XXL to the website, so that’ll bring us up to a size 24, so that’ll be a size range of 6-24.
“And yeah, hopefully it’ll feel a little bit more inclusive for everybody and that everyone feels like they can shop on 4th ARQ.”