Pippa O’Connor has officially launched her new beauty brand, UP Cosmetics.
The luxury cosmetics brand went live this morning at 10am, and the first collection includes two trio face palettes, three quad eye palettes, a 10-pan palette, four lipsticks and three lipglosses.
The 36-year-old founded the brand with beauty entrepreneur Úna Tynan, who started Blank Canvas Cosmetics back in 2011.
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Having collaborated in the past, the businesswomen said their partnership “seemed like a no brainer”.
Pippa said: “For UP, we both wanted something that looked and felt amazing, but also a range of products that we would genuinely use all the time.”
“You don’t have to be a make-up artist to use this range – it’s a quick fix in the morning to make you feel your best.”
“They’re feel-good products. I don’t think make-up should mask your face – it’s about enhancing everything you have. And we all want a bit of luxury.”
Úna added: “We like to imagine how someone might feel if they receive an UP product as a gift – would it fill them with joy and feel like a real treat? That’s what we wanted to achieve from the start.”
Prices of the products range from €18 – €50, and the most expensive item is the Ten Palette.
Retailing at €50, the palette includes 8 high pigment eyeshadows, a sculpting face powder and a shimmering highlighter.
The Trio Face Palettes, which are €45 each, contain three large pans of blush, contour and highlight shades to add definition and gleam – and they come in two shade collections.
The Quad Palettes, which are €32 each, feature four complementing eye shades that can be worn alone or together to create day or evening looks.
They also come in three different shade collections.
The four lipstick shades, priced at €20 each, include Fate (a soft pink nude), Perfect Nude (a beige nude), Berry Red, and Siren (a bright matte red).
And finally the three lipgloss shades, which are €18 each, include Como (shimmery nude), Las Vegas (iridescent pink), and Dubai (peach).
You can shop the full range HERE.