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Pippa O’Connor celebrates one year since she launched Poco by Pippa brand

The model mum feels very proud

Pippa O’Connor is celebrating one year since she launched her brand, Poco by Pippa.

The denim brand has been a massive success since it launched last year, with women travelling all over the country to nab a pair of Poco jeans at her pop-up shops in Dublin and Cork, as well as her Fashion Factories.

Taking to Instagram this morning, Pippa wrote, “HAPPY 1st BIRTHDAY to us ????????☺️ Nov 14th 2016 we launched #pocobypippa.

“It’s been the quickest year in business I think we’ll ever experience. What a crazy time it’s been. So proud of what we’ve created & achieved!”


“The goal with POCO was to simplify finding your perfect jeans, to make women feel good & to give them a lovely experience.

“Cheers to the most amazing team we could have hoped for, between our marketing & branding team, our #pocopopup staff, our core POCO team in our office, our fulfilment company (best memories are of us packing all the orders ourselves through the night at the beginning! We’d laugh & cry from tiredness????????)

“Thank you to YOU the customer & constant supporters on here. Cheering us on to do well is so appreciated. It hasn’t been easy but it’s definitely been worth it,” she gushed.

“Today we’re proud ✨???????? here’s to the future! #happybirthdaypoco #youllneverselljeansonlinetheysaid ????.”

Poco’s anniversary comes just one week after Pippa unveiled her brand new Pippa Collection, which consists of stunning yearly planners, and a gorgeous selection of candles.

Check out all the latest on The Daily Goss!

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