Penneys have teamed up with top Irish influencer Suzanne Jackson.
The beauty guru shot with the mega-brand for their Autumn/Winter 2019 campaign.
The special campaign marks the 50th anniversary of the affordable fashion mega-brand.
As part of the celebrations, they shot their global campaigns that combines camel, nudes and lovely neutral prints, with the top influencer from each of their regions.
For Ireland, Suzanne Jackson was chosen as she is a businesswoman and a true Penneys fan.
Sue has worked with the brand historically for a number of years.
Speaking on the collar, Sue said: “To be asked to be a part of such a huge campaign for Primark 50 was an absolute pinch-me moment.”
“I have been a loyal Penneys customer since I was a teenager and have worked with them collaboratively on fashion as well as my own beauty products that are stocked in their beauty department.”
The new collection will be in stores from September 9th.