Keilidh Cashell has taken the TikTok world by storm, with the popular makeup artist gaining 2.1million followers on the hit video sharing app.
The Irish beauty guru has showcased her talent in a number of creative and entertaining ways on the app, by part-taking in viral trends and challenges to show-off her skills.
We’ve rounded up some of Keilidh’s best attempts at viral challenges on TikTok:
10 Seconds Vs Challenge
@keilidhmuai love this trend ⚡️ ##10secondsvs♬ Put Your Records On – Ritt Momney
The 10 Seconds Vs challenge allows the beauty community to show off their makeup transformations in just a short 10 second clip.
Makeup artists begin the challenge by applying their makeup messily, before the video transitions to show the completed look.
The challenge is accompanied a remix of Corrine Bailey Rae’s track Put Your Records on, and has seen Keilidh pull off both a colourful, sparkly look – as well as a nude, neutral eyeshadow look using her new makeup collection Kash Beauty.
@keilidhmuaGot to do this with my own palette ???? The Secret Treasure collection is now live! @kashbeauty ##makeup ##10secondsvs♬ Put Your Records On – Ritt Momney
Euphoria Makeup Challenge
@keilidhmuaeuphoria vibes once again with @beamillerrr , hope this trend never dies ##euphoria♬ feel something – bea miller – valenn????
The hit HBO series Euphoria has inspired TikTok users to create their own versions of the makeup looks seen on the show’s main characters.
Using a remix of the show’s hit track Still Don’t Know My Name by Labrinth along with Bea Miller’s Feel Something, users begin the video with no makeup and regular clothes on.
As the track drops, participants fall back onto their bed with a blueish-purple light filling the screen as they show off their Euphoria-inspired looks – complete with glittery eyes and a glossy lip.
@keilidhmuathis transition is a lot harder than it looks.. but how did I do ? ##euphoria ##makeup♬ IAN ASHER Link in my bio for full remix – Ian Asher
Spooky Season Challenge
@keilidhmuaSpooky season is upon us ???? what looks should I create this year?♬ Devil in disguise but its HARD – LLusion
As Halloween approaches, Keilidh has often showcased many festive looks for the season – using makeup to create both scary and stunning costumes.
Giving her followers inspiration, Keilidh has posted some short makeup tutorials to show users how to create a similar look.
@keilidhmuaSpooky szn is right around the corner.. are you ready ???? ##getreadywithme ##halloween ##10secondsvs♬ original sound – KeilidhMua
Hair Whip Transition
@keilidhmuaGave myself whiplash with this one ##makeup ##getreadywithme♬ Addison follow me. Now. – Certified barb
TikTok users are often finding new and creative ways to transition their videos in the coolest and smoothest ways possible, with a popular transition being the hair flip.
Beginning her videos makeup free, Keilidh then whips her hair in front of the camera – unveiling a full face of makeup and a brand new look.
@keilidhmuathe only participation I will be having in the WAP dance x ##makeup ##tiktoktraditions ##euphoria ##euphoriamakeup ##WAP♬ WAP（feat. Megan Thee Stallion） – Cardi B
Recreating Celeb’s Makeup Looks
@keilidhmuaYou guys guessed it ???? @jamescharles x @dojacat ##learnontiktok♬ original sound – KeilidhMua
Keilidh has looked for some inspiration from top celebs, and recreated their iconic looks on TikTok.
Showing a photo of who’s look she hopes to achieve at the start of the video, the Irish beauty then proceeds to show her followers how she would go about recreating the look.
The makeup artist has already created the likes of singer Doja Cat and TikTok star Avani’s looks on the app.
@keilidhmuahad to recreate this ASAP @avani @patrickta ##learnontiktok ##makeup ##howtocontour
On this week’s episode of Goss Chats, Goss.ie CEO Ali Ryan chats with award-winning makeup artist and MRS Glam creator, Michelle Regazolli Stone.
The celebrity MUA opens up about the ups and downs of living through the pandemic, and how her makeup range saved her.
#GossChats is sponsored by top Irish aesthetic clinic Haus of JeJuve.
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On this week’s episode of #GossChats @itsalirose chats with award-winning makeup artist and @mrsglambymichelle creator @mrsmakeup_ie The celebrity MUA opens up about the ups and downs of living through the pandemic and how her makeup range saved her. #GossChats is sponsored by @haus_of_jejuve