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Joanne Larby releases lengthly statement apologising to her followers

Joanne Larby has revealed some followers told her to go “kill herself” – amid controversy over her Instagram photos.

The makeup artist came under fire over the past few weeks, accused of buying followers and photoshopping her photos.

Sharing a no makeup selfie on her Instagram, Joanne said she’s taken time off social media to “reflect”.

“As many of you are aware I’ve been offline for the past couple of weeks. During this time I’ve had the chance to reflect on the whole scenario and I’ve asked myself what I did to deserve what happened.”

As many of you are aware I’ve been offline for the past couple of weeks. During this time I’ve had the chance to reflect on the whole scenario and I’ve asked myself what I did to deserve what happened. In terms of the hate campaign that ensued the answer is nothing, purely because receiving messages from strangers telling me they hope I kill myself or end up on the dole and involving my family is not acceptable. HOWEVER did I deserve to be called out on certain things? 100%. I’ve actually been really humbled by this whole experience and gained a huge amount of knowledge. I hold my hands up to making mistakes, I have plenty of flaws, I’m human and I’m always learning. The balance between business woman and brand isn’t always easy, but sometimes you just have to bring it back to basics and I would like to say sorry. I’ve listened to your constructive comments, which I’m very grateful for because I’ve learnt a huge amount about myself, my strength and my wonderful followers who don’t believe everything they see or read online. My content is about enjoying life, trying out new hobbies, finding balance in terms of health and mental wellness. I’m passionate about beauty and fashion and inspiring women to take strength from shitty situations. You’ll catch me in real life most likely laughing confidently with no make up on and online in front of 150,000 people I feckin’ love a filter. Huge big hug to those of you who have continued to support me x

A post shared by Joanne Larby (@makeupfairypro) on

The blogger went on to reveal some followers told her to go and “kill herself” amid the controversy.

“In terms of the hate campaign that ensued the answer is nothing, purely because receiving messages from strangers telling me they hope I kill myself or end up on the dole and involving my family is not acceptable.

“HOWEVER did I deserve to be called out on certain things? 100%. I’ve actually been really humbled by this whole experience and gained a huge amount of knowledge.

“I hold my hands up to making mistakes, I have plenty of flaws, I’m human and I’m always learning. The balance between business woman and brand isn’t always easy, but sometimes you just have to bring it back to basics and I would like to say sorry.

“I’ve listened to your constructive comments, which I’m very grateful for because I’ve learnt a huge amount about myself, my strength and my wonderful followers who don’t believe everything they see or read online.

“My content is about enjoying life, trying out new hobbies, finding balance in terms of health and mental wellness. I’m passionate about beauty and fashion and inspiring women to take strength from shitty situations.

“You’ll catch me in real life most likely laughing confidently with no make up on and online in front of 150,000 people I feckin’ love a filter. Huge big hug to those of you who have continued to support me x,” she added.

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