The latest Joint National Listenership Report (JNLR) have been released for the period October ’16 to September ’17 – and Today FM have recorded an 18 month high of 870,000 weekly listeners (+9,000).
The strong audience marks a huge increase of 33,000 listeners’ year-on-year, maintaining its Number 1 position for 25-44 year olds in Ireland.
Today FM have increased its market share to 7.5% (+.1%), thanks to audience wins for Ian Dempsey, Dermot & Dave, Al Porter and Matt Cooper’s ‘The Last Word’.
Ian Dempsey’s hugely popular Breakfast Show (7-9am) gained 6,000 listeners in the past 3 months, bringing his morning audience to 169,000 – holding his position as the biggest Breakfast Show in Ireland on commercial radio in that timeslot.
It’s also double celebrations for Breakfast, as Ian’s showbiz side-kick Paula MacSweeney increased her Early Breakfast (5-7am) audience to 20,000 (+3,000).
Dermot & Dave, who moved to Today FM mid mornings (9am-12pm) in January 2017, grew their audience by 3,000 to 167,000.
Meanwhile, Dermot & Dave’s successor Al Porter has settled comfortably into his new Today FM family, now entertaining an audience of 118,000 at lunchtime (12-2.30pm) – which is an increase of 5,000 in the year.
The Last Word with Matt Cooper (4-7.30pm) also increased its drive time audience to 136,000 (+5,000).
Louise Duffy’s ‘Lost in Music’ and The Paul McLoone Show also added an extra 3,000 listeners to Today FM’s evening schedule.
Keith McCormack, CEO of Today FM commented, “It’s been a strong book for us and it’s great to see so many new listeners choosing Today FM.”
“We have a heavy weight line up right across the schedule now and on the back of some really great station highlights in the past 3 months, we’re seeing growth. From Electric Picnic to Dare to Care, there have been some quality radio moments in Today FM that our audience really connected with.”
In addition to the JNLR success, 2017 has been a big year for Today FM with its recent month-long fundraising ‘Dare To Care’ initiative for the Irish Cancer Society, having raised over €300,000.
