It’s been one hell of a year for beauty tycoon Marissa Carter – from the launch of her now best-selling brand Carter Beauty, to a slew of new launches for her cult tanning brand Cocoa Brown.
The beauty expert, who has taken time out of the limelight to focus on the expansion of her businesses, has traded Instagram highlights for business highs in recent months.
Speaking exclusively to Goss.ie, Marissa said: “2019 has been a whirlwind for me. Cocoa Brown has undergone a revamp and Carter Beauty has been full of lessons and learnings in its first year in business.”
“It’s been a busy year but the hard work is really starting to pay off.”
Never one to rest on her laurels, the entrepreneur has rounded off the year by securing a major deal with Walmart, America’s largest retailer, that sees both Carter Beauty and Cocoa Brown listed online with an imminent in store launch this fall.
Marissa told us: “This is a massive step for both Carter Beauty and Cocoa Brown. Cocoa Brown is now six years old and we’ve been trying to break the US since we first started, it’s a goal we’ve shared for Carter Beauty.”
“We always set our sights on the big guys – Boots in the UK, Penneys in Ireland, Primor in Spain. Walmart are such an enormous retailer, the largest in America, it’s an absolute honour to be stocked with them.”
The beauty guru went on to explain, “The key to the success of any brand is newness, particularly a brand like Cocoa Brown which began as the world’s 1st 1HOUR Tan but is now jostling for space in a busy marketplace with so much choice.”
“You just can’t afford to rest on your laurels which is why we’ve come out fighting with a year full of new releases. From our Perfect Fade Vegan Tanning Oil, to our Miracle Mist Tanning Water and our Body Make-up, it’s been a year filled with innovation.”
“Even the existing products haven’t been immune, with a revamp and reformulation of our most-loved Instant Tan.”
So, what’s next for Marissa and her beauty business in 2020? Are there any stars left to reach for?
Marissa told Goss.ie, “There is always more left to achieve. Experience tells us 2020 will be all about knuckling down and concentrating on really getting it right with our retailers both at home and abroad.”
“For both Carter Beauty and Cocoa Brown we have a year filled with new releases and exciting collaborations. For us it’s all about driving both brands forward and focusing on creating the products our customer needs.”
Carter Beauty and Cocoa Brown are both available in pharmacies nationwide and online at www.boots.ie.
