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EXCLUSIVE! Jedward reveal plans to launch their own brand

Jedward have revealed their plans to launch their own brand.

John and Edwards Grimes shot to fame on The X Factor back in 2009, and were best known for their blonde quiffs, matching outfits and energetic personalities.

The Irish pop duo have now landed a gig on a brand new talent show called The Big Deal, where they will be judging on a star-studded panel with Boy George, Lyra, Deirdre O’Kane and Aston Merrygold.

Speaking to backstage at Dublin’s 3Arena, where the auditions for the show took place, the twins revealed they hope to create a line of hair products.

John said: “I want to establish our own Jedward hair products. We basically are hair… The world needs Jedward products!”

“A lot of lads in Ireland, they need the right things to get themselves together for those dates so they’re looking just as good as the girls in that date situation.”

In our exclusive interview, the duo also revealed they hope to create their own TV shows.

John explained: “I’d love to develop our own shows and be the person who you know, oversees how it’s all going to play out. You can write songs and do music and that’s great for the fans and on stage, but you just got to put pen to paper and present the idea and showcase and build from there.”

Edward added: “There’s massive money in making TV formats and making the formulas.”


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