The Duke and Duchess of Sussex have announced a global initiative to introduce more sustainable travel options.
The announcement comes after Prince Harry and Meghan Markle were under fire for using private jets numerous times this summer.
‘Travalyst’ was announced on the Sussex Royal Instagram and according to Harry is a first of its kind coalition that “will help strengthen communities and ecosystems for generations to come”.
instagram / @sussexroyal
“We are excited to announce the launch of ‘Travalyst’, a global initiative striving to change the impact of travel, for good. Partnering alongside key travel industry giants” a rep for the couple wrote on Instagram this morning.
“Our aim is to spark a movement to transform the future of travel, putting communities at the heart of the solution.
“We believe in the power and importance of travel. We also have a shared responsibility to our planet and to each other.”
“As you may know, I am not a tourism or business expert, but through my travels I have observed the unique relationship between community and environment, and have noticed something alarming.” wrote Harry in the announcement.
“The name #Travalyst comes from The Duke and partners viewing our role in sustainable travel as catalysts to accelerate positive changes in travel. Travel + catalyst = Travalyst”
Back in August, Harry and Meghan were photographed landing in France on a private jet with their 3-month-old son Archie to attend Sir Elton John’s birthday party.
They came under fire for it as they previously suggested that they were making more sustainable choices.
Harry even went as far as to suggest that the couple would not have any more than two children for “environmental reasons”.
