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JOE.ie under fire after ad campaign goes terribly wrong

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Readers of popular Irish website JOE.ie weren’t too happy when a Sprite campaign was unveiled on the homepage of their website.

The male-focused website, which boasts over 286,000 followers on Twitter alone, faced back lash after a campaign with the phrases “she’s seen more ceilings than Michelangelo” and “your’e not popular, you’re easy” appeared on their homepage.

2FM presenter Louise McSharry pointed out the shocking advertisement to her Twitter followers, with dozens of people taking to the social media network to hit out at the ad.

 

Editor of JOE.ie Paddy McKenna apologised for the campaign after noticing the wording of the ad.

The former 2FM star posted a public apology on the matter and it was quickly removed from the website, citing that the brand would never advocate such a negative message about women.

Sprite’s newest campaign centres around the idea of being “brutally refreshing”.