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Dublin unveils new logo

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Dublin has officially got itself a new logo – and we’re not sure how we feel about it.

Failte Ireland unveiled the new art work today, saying:

“With €1m earmarked for the first phase, funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the MARKETING campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn.

“This new brand seeks to communicate Dublin’s unique position as a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side by side with the natural outdoors.”

dublin logo1

Already in London: The new logo was spotted today | PAUL SMITH

While the logo was only officially unveiled today, it’s already made it’s way to London.

A new ad campaign is now up in the London Underground, with the words: “Like the feeling of emerging from under ground? You’ll love Dublin.”

While we’re not too sure about the logo, we do love the video they made: