Beauty and the Beast trailer SMASHES records

The record was previously held by Jamie Dornan's film trailer for 50 Shades Darker


The trailer for Beauty and the Beast has broken the record for most views in a single day.

The record was previously held by Jamie Dornan’s film 50 Shades Darker, that had a whopping 114 million views in the first 24 hours of it’s release.

However, Emma Watson’s new flick easily passed 127 million views in under a day – that’s more than five times the entire population of Ireland.


Trumped: Beauty And The Beast have beaten 50 Shades Darker for having the most viewed trailer in a day | UNIVERSAL

According to, Disney said that approximately 29 million views came from Facebook whilst an additional 27 million came from Emma Watson’s Facebook page with the rest being made up from media sites and other places embedding the trailer in articles.

If you are one of the few to have not seen the stunning trailer, have a look below at the magical re-telling of a tale as old as time.