Selena Gomez has finally unveiled her beauty line.
The singer shared a glimpse of the products from her Rare Beauty line, which includes 48 foundation shades.
The products are dropping on Thursday September 3rd, with Selena sharing a teaser with her 190million Instagram followers.
She wrote: “I’ve been working on @rarebeauty for two years now, it’s something I’m really proud of.”
“Can’t believe I finally get to share it with you. Coming THIS Thursday, September 3rd, at 12AM ET.”
According to the official Rare Beauty website, the beauty line aims to “break down unrealistic standards of perfection”.
“Being rare is about being comfortable with yourself,” Selena said, “I’ve stopped trying to be perfect. I just want to be me.”
The mission of Rare Beauty is “to help everyone celebrate their individuality by redefining what beautiful means”.
“We want to promote self-acceptance and give people the tools they need to feel less alone in the world,” the website reads.
“Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
“We believe in the beauty of imperfections. We nurture a caring, respectful community. We create meaningful connections and relationships.
“We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.”
Selena also set up the Rare Impact Fund, aiming to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities.
The Rare Beauty Mental Health Council will guide the company’s strategy to ensure maximum impact.
Rare Beauty is dropping on rarebeauty.com, as well as in Sephora stores.
