Home LA Showbiz Kim Kardashian announces new shapewear range

Kim Kardashian announces new shapewear range

The reality star has revealed her latest business venture

Photo by Vanessa Beecroft

Kim Kardashian has announced that she’s launching her own range of shapewear.

According to the new brand’s official website, Kimono is a solution focused approach to shape enhancing underwear, created by none other than Kim K.

Kimono is the culmination of Kim’s personal experience with shapewear and is fueled by her passion to create truly considered and highly technical solutions for every body.

Whether the desire is to enhance, smooth, lift or sculpt, Kimono provides superior options for all shapes and tones.

Photo by Vanessa Beecroft

Taking to Instagram, Kim told her followers: “Finally I can share with you guys this project that I have been developing for the last year.”

“I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.”

“I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this,” she continued.

Photo by Vanessa Beecroft

“I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support.”

The shapewear pieces will come in sizes XXS – 4XL in nine different shades.

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