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Kim Kardashian is relaunching ‘Kimono’ shapewear brand under a new name

Kim Kardashian has announced that she will be relaunching her shapewear brand under a new name.

The original moniker, ‘Kimono’ was dubbed as culturally insensitive by many, as a kimono refers to a traditional Japanese garment used in sacred ceremonies.

Taking to Instagram, Kim penned a post including the news to her followers.

Photo by Vanessa Beecroft

“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she wrote.

“What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.”

“When I announced the name of my shapewear line, I did so with the best intentions in mind.”

instagram

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she announced.

“I will be in touch soon. Thank you for your understanding and support always.”

It’s a reality TV special as the girls delve into The Hills reboot, Love Island and all the drama with the Kardashians on this week’s Gosscast. 

The Gosscast is sponsored by top Irish fashion website CraveCloset.com.

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