Britney Spears has been announced as the new face of KENZO

Britney Spears has been announced as the new face of KENZO.

The pop queen shared the news via her Instagram page captioning the image, “So excited to announce my new campaign for @KENZO’s La Collection Memento No2 shot by @therealpeterlindbergh!!! #kenzolovesbritney.”

The French luxury house, that was founded in 1970 by Japanese designer Kenzo Takad, teased fans by posting a series of shots with the star’s face turned to the side.

A post shared by KENZO (@kenzo) on Mar 17, 2018 at 8:02am PDT

This week they finally announced the news writing, “BRITNEY SPEARS is the new face of @kenzo!”

The Queen of Pop was photographed by Peter Lindbergh for the new campaign, featuring the iconic Bamboo Tiger print.

According to E! News, creative directors Carol Lim and Humberto Leon said, “The line focuses heavily on denim and was inspired by the 1986 Paris runway debut of Kenzo Jeans.”

BRITNEY SPEARS is the new face of @kenzo! The Queen of Pop was photographed by @therealpeterlindbergh for the new @kenzo campaign, featuring the iconic Bamboo Tiger print. Discover the campaign on KENZO.com. @britneyspears @kenzo #KenzoLovesBritney #KENZO #CollectionMemento2

A post shared by KENZO (@kenzo) on Mar 20, 2018 at 8:31am PDT

It has also been reported that this collection “is all about icons. Britney is certainly an icon and the quintessential queen of denim.”

The clothing items will be available from March 21 on Kenzo’s website and in stores globally.

So excited to announce my new campaign for @KENZO’s La Collection Memento No2 shot by @therealpeterlindbergh!!! #kenzolovesbritney

A post shared by Britney Spears (@britneyspears) on Mar 20, 2018 at 8:02am PDT

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