Popular celebrity makeup artist Paula Callan has landed a major new role with Suzanne Jackson’s makeup brand SOSU Cosmetics.
The renowned MUA has been announced as the new Creative Director of the brand, a move that has been dubbed “the rebirth of SOSU Cosmetics”.
Suzanne and Paula shared the exciting news in a video posted on Instagram on Wednesday morning, in which she pledged to bring the brand “to new heights”.
SOSU captioned the post: “We’re thrilled to announce the appointment of Paula Callan, one of Ireland’s most renowned makeup artists, as the new Creative Director for SOSU Cosmetics!
“With over 30 years of expertise as one of Ireland’s leading makeup artists and a cherished friend of our brand, we couldn’t be more excited to welcome her to the team.
“As Creative Director, Paula Callan will lead the creative and artistic direction at SOSU Cosmetics alongside our founder Suzanne Jackson. Stay tuned—this is only the beginning.”
Suzanne founded the company back in 2015, and has since launched several breakaway brands – including bestselling tan brand Dripping Gold, Bahama Body, and Bahama Skin.
Picture Brian McEvoy
This time last year, the Dublin native announced her return to SOSU Cosmetics, after taking a step back from the business in 2022.
During this time, the 39-year-old had appointed Caroline Dalton, former head of buying at Primark, as her new CEO.
But in October 2023, the Irish influencer revealed she was ready to return to the company, taking control of the brand’s creative department.
Picture: Brian McEvoy
In a message shared on her Instagram broadcast channel, Suzanne revealed she was back from her home in Portugal and looking forward to getting back to work.
She wrote: “I’m writing to you from my couch in Ireland, filled with gratitude for the time off I’ve had to reconnect with myself and the world around me. After officially taking a year off from SOSU Cosmetics, I am thrilled to announce that I will be returning next week as the Creative Director.”
“Many of you know that I have openly spoken about experiencing burnout. Throughout 2021 and 2022, I went through a phase in my businesses where I felt it was time to step back and explore new challenges and opportunities.”
“Taking a period of rest allowed me to recharge, regroup, and redirect my attention… It is in these moments of reflection that we can come back stronger and more inspired than ever before.”
Picture Brian McEvoy
“Now, I truly believe the time is right for me to return to business. I feel that everything happens for a reason, and I am filled with a renewed sense of purpose and passion.”
The beauty mogul first announced her decision to step back from the company in July 2022, and officially handed over the reigns that October.
RTÉ’s Dancing with the Stars approached Suzanne immediately, and she became a contestant on the 2023 series of the show.
Suzanne told her broadcast channel: “I embraced the opportunity wholeheartedly. It filled my time with incredible challenges and amazing experiences.”
The popular influencer also admitted the axing of her The Style Counsellors show on RTÉ influenced her decision to return to SOSU.
She wrote: “As you may know, the Style Counsellors TV show was not recommisioned this year, and I see this as a sign from the universe guiding me to pour all my love, passion and obsession back into my own brand.”
Goss.ie were the first to break the news that The Style Counsellors wouldn’t be returning, which came as a huge disappointment to fans.
Although the businesswoman enjoyed her time exploring other avenues, Suzanne said she was excited to return to her own brand.
Suzanne added: “I am thrilled to share that I will officially start my role as Creative Director on Tuesday.
“I want to express my heartfelt gratitude to all of you for being there and cheering me on every step of the way. I cannot wait to embark on this new chapter, recharged, full of energy, and ready to go once again.”
