Blake Lively has delighted fans by launching her very own beauty brand.
The actress teased the launch via Instagram, on a page called @blakebrownbeauty.
Blake’s hair has been a hot topic since her breakthrough role as Bridget Vreeland in The Sisterhood of the Traveling Pants.
In the 19 years following, her hair has been dyed shades of golden blonde, copper red, brunette, and now bronde, yet it’s remained long, thick, and luscious because of a secret she learned on set.
Blake confessed to Vogue that her hair was severely damaged after her first job, and said it was “just so damaged and destroyed.”
However, she revealed that a hair stylist explained to her a process that could save it.
“If you give hair strength, you give it foundation, structure, and stability. But if you only give it strength, it’s going to become brittle and hard,” she recalled.
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Blake Brown’s eight-product assortment, which launches August 4th, includes two shampoo and conditioner sets to meet these needs: the Fundamental Nourishing Shampoo and Mask and the Fundamental Strengthening Shampoo and Mask with fragrance blends like santal, sandalwood, peony and fig.
Speaking to Vogue, Blake explained, “People think of hair masks as more of a speciality product or a one-off treatment.”
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She continued, “But I use it every single time like I use conditioner.”
The actress detailed her vision of her ideal product, writing on instagram “I wanted it to be vegan, cruelty-free and formulated without sulfates, silicones, parabens, synthetic dyes, etc.
“As someone who loves design desperately, I wanted it to look ✨stunning✨ on your shelf.”
The range launches exclusively on Blake Brown Beauty on August 5.
