“Push presents” have become a significant cultural moment in recent years, with many couples celebrating the arrival of their newborns in luxurious, unforgettable ways.
Originating as a way for partners to honour and thank new mothers for the physically demanding journey of pregnancy and childbirth, push presents can vary from sentimental keepsakes to lavish gifts.
A recent example lighting up social media is TikTok star Jett Puckett, who made waves by gifting his pregnant wife, Pookie, a Hermès purse valued at $35,000.
Jett and Pookie, known for their lively and relatable content on TikTok, have become beloved figures on the platform.
Their posts, which showcase an intimate look at their life, have earned them millions of fans.
In a heartfelt video that quickly went viral, Jett presented Pookie with the luxury purse, explaining that he wanted to do something “extra special” to show his appreciation for her journey through pregnancy.
@campbellhuntpuckett Baby girl and I are so lucky😭 #pregnant #surprise #couple #love #pookie ♬ original sound – Campbell Puckett
The gift—a Hermès Birkin bag—is no ordinary accessory. Coveted for its timeless design, unmatched craftsmanship, and rarity, Hermès purses, especially the Birkin line, are seen as the pinnacle of luxury bags.
A symbol of sophistication and status, Hermès Birkins can take years on a waitlist to acquire, making Jett’s gift even more impressive.
While push presents are nothing new, social media has amplified their visibility and redefined their significance.
Once a low-profile gesture, push presents are now prominently showcased across Instagram and TikTok, with couples sharing heartfelt—and often extravagant—gestures of love and appreciation.
The phenomenon has its roots in traditional customs; historically, some cultures have observed similar practices to honour and support mothers post-childbirth.
In modern times, however, the idea has evolved, and today’s push presents often reflect current trends in luxury and lifestyle.
Influencers and celebrities have played a big role in this evolution, setting the bar high with lavish gifts that range from diamonds and designer handbags to luxury cars and even elaborate trips.
From Kylie Jenner and Travis Scott to Kim Kardashian and Kanye West, these high-profile figures have helped transform push presents from a thoughtful gesture to a statement event.
Jett Puckett’s recent video places him squarely within this larger trend, contributing to the ongoing fascination with how couples choose to celebrate one of life’s most monumental occasions.
As TikTok continues to grow as a major hub for trendsetting and lifestyle inspiration, moments like Jett’s push present gesture also spark widespread discussions about the significance and appropriateness of these gifts.
While fans view such grand gestures as well-earned rewards for the often underestimated physical and emotional toll of pregnancy, critics argue that the trend may put undue pressure on new parents to keep up with increasingly expensive and publicised milestones.
While the $35,000 Birkin bag may seem excessive to some, the emotional significance behind push presents should not be dismissed.
For many, it’s not the price tag but the thought and intention that counts.
Whether it’s a diamond bracelet, a piece of artwork, or a simple keepsake, push presents often serve as a token of love, marking the start of a new chapter in a couple’s life.
