YouTube star James Charles jetted into Dublin this week to celebrate the launch of his Painted brand in BPerfect Cosmetics stores.
For the first time ever, Painted by James Charles will be stocked in retail, exclusively through BPerfect Cosmetics stores, website, and TikTok Shop in Ireland and the UK.
To celebrate this monumental launch, James and BPerfect embarked on an exciting UK & Ireland Tour, which included a star-studded event in Dublin City Centre on Tuesday.
Joining James and the BPerfect team in the stylish Isabelle’s restaurant were Ellie Kelly, Chloe Koyce, Adam Fogarty, Grace Mongey, Erin McGregor, Kon Kelly, Cian Macken, Dre Rooney, Kate Grant, and Paul Ryder, to name a few.
This is the first retail partnership for James’ Painted brand, and now means that UK and European customers can shop the full Painted collection without the hassle of international shipping fees or import charges, making the brand more accessible than ever.
Brendan McDowell, founder of BPerfect Cosmetics, shared his excitement: “We’re over the moon to be the first brand to partner with James Charles and bring his incredible Painted line to beauty lovers across the UK and Europe.”
“This collaboration is something truly special, and we can’t wait for our customers to experience Painted.”
James’ Painted range is comprised of the Create Palette (14 shades -10 standard and 4 Metallic), the Basic Palette, the Blush Duo (8 shades), as well as Individual Brushes, Tools and Brush Collections.