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PICS: Love Island star Ekin-Su and Irish influencers attend the opening of BPerfect’s Blanchardstown megastore

To celebrate the relaunch of their ROI flagship store, CEO Brendan McDowell was joined by Love Island’s Ekin-Su, Michelle Regazzoli Stone of MRS Glam and Denise Phillips of Voduz.

Joining them were special guests Erin McGregor (ahead of her wedding upcoming wedding), her daughter Taylor and Kayleigh Trappe.

Keeping the energy high whilst guests were treated to bubbles and bites was the iconic Drag Artist Vicky Voltz, and to celebrate in style, the first 100 guests were treated to deluxe goodie bags worth over €100, loaded with BPerfect’s hottest picks.

Ekin-Su Culculoglu with Kayleigh Trappe at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Denise Phillips pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Vicky Volltz pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

This relaunch is part of a nationwide rollout designed to transform beauty shopping into an engaging, interactive experience.

Featuring a cutting-edge, immersive design and a carefully considered range of products, the brand’s focus is on identifying and meeting the unique needs of every customer.

“We all know beauty isn’t a one size fits all” says Brendan.

TikTok Sensation Kayleigh Trappe with BPerfect founder Brendan McDowell and GAA Players at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

Queues for the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Erin McGregor pictured with her daughter Taylor at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

“These stores are designed to reflect that. We want people to feel welcome, and create an experience tailored to help them find what they’re looking for.”

State-of-the-art hair and scalp cameras will personalise your hair care recommendations, while their exclusive Base Bar is where makeup pros perform their magic to find your perfect match.

Joining BPerfect’s coveted collections are a curated selection of must-have beauty brands, including Voduz, Pink Honey, MRS Glam, PLouise, Glow Hub, HNB Cosmetics, Colour Wow, Olaplex, Jeffree Star, and Ella & Jo.

Queues for the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Picture Brian McEvoy
GAA Players Katie Murphy,Emma Strappe,Ellen Cribben, Niamh Donnellan,Caitlyn Coffey,Ashling Nyhan and Annabelle Timothy pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

Brenda Bannon pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

Visit BPerfect’s new store on Level 2 of Blanchardstown Shopping Centre, or shop online at www.bperfectcosmetics.com

Nothing short of a true Irish success story, BPerfect Cosmetics have gone from strength to strength over the last 10 years since they launched in 2012, with a personal investment of only £500.

Born in Annalong, County Down, founder Brendan McDowell’s true vision and drive are the main forces behind the brand’s global success.

Kendal Van Boxee pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Michelle Regazzoli Stone pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
BPerfect Founder Brendan McDowell pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

Since Brendan appeared on RTE’s Dragons Den in 2017, and turned down an €80K investment offer, he’s worked tirelessly to develop a brand that now enjoys cult-like status amongst celebs, style influencers and beauty devotees across the globe, with Love Island’s Ekin-Su becoming the latest in a long line of influential collaborators who’ve worked with the brand.

Others include Jac Jossa, Laura B, Alinna, Lord Chyna, Stacey Marie, Make Up With JAH, Ellie Kelly to name a few.

The next stage of the journey ensures their place as the leading beauty brand in Ireland.

Erin McGregor pictured at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Picture Brian McEvoy
Ekin-Su Culculoglu at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.
Picture Brian McEvoy
BPerfect Founder Brendan McDowell with Denise Phillips Ekin-Su Culculoglu,Erin McGregor,Taylor McGregor ,Michelle Regazzoli Stone and Erica Cody at the unveiling of the revamped BPerfect Cosmetics Megastore in Blanchardstown Shopping Centre,Dublin.

Now with over 2,000 retailers worldwide, alongside their twelve standalone Megastores in Belfast City, Belfast International Airport, Craigavon, Cork, Derry, Dublin, Galway, Glasgow, Letterkenny, Newry, Silverburn and Tallaght – a figure that is growing daily, customers from all corners of the globe can get their hands on their award-winning product range available loved by makeup artists and novices alike.

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