To celebrate the relaunch of their ROI flagship store, CEO Brendan McDowell was joined by Love Island’s Ekin-Su, Michelle Regazzoli Stone of MRS Glam and Denise Phillips of Voduz.
Joining them were special guests Erin McGregor (ahead of her wedding upcoming wedding), her daughter Taylor and Kayleigh Trappe.
Keeping the energy high whilst guests were treated to bubbles and bites was the iconic Drag Artist Vicky Voltz, and to celebrate in style, the first 100 guests were treated to deluxe goodie bags worth over €100, loaded with BPerfect’s hottest picks.



This relaunch is part of a nationwide rollout designed to transform beauty shopping into an engaging, interactive experience.
Featuring a cutting-edge, immersive design and a carefully considered range of products, the brand’s focus is on identifying and meeting the unique needs of every customer.
“We all know beauty isn’t a one size fits all” says Brendan.



“These stores are designed to reflect that. We want people to feel welcome, and create an experience tailored to help them find what they’re looking for.”
State-of-the-art hair and scalp cameras will personalise your hair care recommendations, while their exclusive Base Bar is where makeup pros perform their magic to find your perfect match.
Joining BPerfect’s coveted collections are a curated selection of must-have beauty brands, including Voduz, Pink Honey, MRS Glam, PLouise, Glow Hub, HNB Cosmetics, Colour Wow, Olaplex, Jeffree Star, and Ella & Jo.

Picture Brian McEvoy


Visit BPerfect’s new store on Level 2 of Blanchardstown Shopping Centre, or shop online at www.bperfectcosmetics.com
Nothing short of a true Irish success story, BPerfect Cosmetics have gone from strength to strength over the last 10 years since they launched in 2012, with a personal investment of only £500.
Born in Annalong, County Down, founder Brendan McDowell’s true vision and drive are the main forces behind the brand’s global success.



Since Brendan appeared on RTE’s Dragons Den in 2017, and turned down an €80K investment offer, he’s worked tirelessly to develop a brand that now enjoys cult-like status amongst celebs, style influencers and beauty devotees across the globe, with Love Island’s Ekin-Su becoming the latest in a long line of influential collaborators who’ve worked with the brand.
Others include Jac Jossa, Laura B, Alinna, Lord Chyna, Stacey Marie, Make Up With JAH, Ellie Kelly to name a few.
The next stage of the journey ensures their place as the leading beauty brand in Ireland.

Picture Brian McEvoy

Picture Brian McEvoy

Now with over 2,000 retailers worldwide, alongside their twelve standalone Megastores in Belfast City, Belfast International Airport, Craigavon, Cork, Derry, Dublin, Galway, Glasgow, Letterkenny, Newry, Silverburn and Tallaght – a figure that is growing daily, customers from all corners of the globe can get their hands on their award-winning product range available loved by makeup artists and novices alike.