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PICS: Karen Koster poses with her sons for the launch of La Roche-Posay’s Save Your Skin campaign

It was a family affair yesterday as Karen Koster enlisted the help of her sons for a photoshoot.

The TV3 star was joined by her two boys, Finn (2) and JJ (1) to launch La Roche-Posay’s “Save Your Skin” campaign in partnership with the Irish Cancer Society.

The campaign is calling on the public to adopt sun safe behaviour and in particular, to instil it in the next generation.

Adorable: Karen posed for some cute snaps with her son Finn | BRIAN MCEVOY

According to campaign ambassador Karen Koster, “As a mother of very small children I am now more conscious than ever of the potential threat of UV exposure from the sun. I always ensure that my two are covered up and do not experience too much sun.

“I know that the older, and more independent they get, it becomes more of a challenge so it’s really important that I start to educate them at an early stage. My top priority is protecting my children so I’m delighted to be involved in this campaign as it aims to make a real difference by demonstrating a very effective way of protecting your children from what could be a real threat to their health.”

La Roche Posay and the Irish Cancer Society are calling on the public to become sun aware by following these three steps:

  • Check your moles and monitor any changes in your skin. Become a “Skin Checker” for your loved ones.
  • Protect your skin with high factor broad spectrum sun screens.
  • Be SunSmart and play safe in the sun. La Roche-Posay has launched “My UV Patch” -wearable technology which monitors your sun exposure and teaches sun smart behaviour.

As part of the campaign, La Roche-Posay have committed to giving away 15,000 UV Patches, the first wearable technology which monitors your sun exposure and teaches sun smart behaviour.

For more information, check out their website here.

Fun in the sun: Karen hopes to encourage sun safe behaviour – especially when it comes to your kids | BRIAN MCEVOY
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