It Cosmetics has finally launched in Ireland.
Vice president of the company, Sharon Pirie, was at the Irish launch and told makeup fans how the creator of the brand, Jamie Kern Lima, came up with the idea for the makeup.
“After years of spending her paycheck on beauty products that superficially masked her conditions but made her skin worse, Kern Lima set out to fill the void by creating problem-solving products that performed as well as pro brands,” Sharon explained.
Irish stars stepped out for the makeup launch, as Roisin Tierney-Crowe MC’d the event and spoke with IT Expert Caolán Kelly about the top five products from the range.
It Cosmetics develops products with plastic surgeons and the brand creates clinically tested, long-lasting makeup.
The brand has been hugely successful overseas and is now available in Ireland, in Arnotts.
