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Jo Archbold stuns in new lingerie campaign

Jo Archbold has stunned in Primark’s new lingerie campaign.

The Dublin model looks the picture of perfection in the new ad that comes just in time for Valentine’s Day.

The beauty has definitely proved how lucky boyfriend Eoghan McDermott is as she flaunted her killer body for the camera.

It looks like Jo has also switched up her look again.

The petite brunette has gone for a lighter style and showed off her ash blonde tones in the ad.

It comes just a few weeks after Jo and Eoghan enjoyed a romantic weekend getaway in Wicklow.

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