Gillette have launched their brand new Fusion Proshield, to give guys extra protection.
The new product gives lubrication before and after the blades to shield against irritation.
According to the top brand guys take “a surprising number of re-strokes during their shave which cause irritation” and now Gillette has changed its blade cartridges so guys don’t have to change the way they shave.
Apparently most guys take on average 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel.
The new Gillette Fusion ProShield with lubrication before and after the blades shields against irritation during every shave – no matter how many strokes he takes.
We were lucky enough to grab the product first at the official launch in London this week, and it does exactly what it says on the tin!
