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Spotlight On: Dee Alfaro a.k.a. In The Deetales

Dee Alfaro has created a fabulous Instagram feed that deserves a way bigger following than the 11,400 users currently checking out her outfits.

Her eye for an outfit, and shoot location, is impeccable. She usually opts for a pared-back colour palette with a pop of something bright to warm up her largely monocrome feed.

We love checking out her outfits so we’ve put the spotlight on her this week.

How would you describe your blog to someone who isn’t familiar with it?

In The Deetales shares an aesthetically satisfying mix of smart, sleek and sassy fashion and lifestyle advice. My blog and social platforms are where I document my thoughts on college, career, and life as a twenty-something go-getter kween in Dublin.

When did you start blogging and what inspired you?

Before In The Deetales came to be, I was “danellasaur” who did music covers on YouTube from age 14. Soon after, everyone started using Instagram, and that’s where my love for shooting and sharing outfit pics etc. began. As my following grew, I knew I wanted to have a bigger and more permanent platform to deliver a wider scope of work – not only a place to share photos, but also where I am free to pen paragraphs of opinions, thoughts, feelings, life events, and anything I fancy, really. So I set up INTHEDEETALES.COM in the summer of 2015.

I would say I was heavily influenced and inspired by my favourite YouTube and blogger idols, like I still am now. From them, I saw so much creativity, passion, and purpose, so I wanted to see if blogging could be my creative outlet too, and something I could fall in love with – and indeed I did!

What would you like people to take away from your work?

I’d like people to know that it’s not just about clean aesthetics. I want them to see visual content carried by substance that is both meaningful and relatable. Those who have been following me for years would have witnessed me grow from a timid school girl to a university wildcat, to now a young professional leaving small footprints that I hope they can aspire to follow. Using my wit, I preach the importance of self-love and reaching one’s full potential through inspiring others and allowing to be inspired by others.

How would you describe your style?

My Instagram feed theme is reflective of my personal style – minimal and mostly monochrome with pops of accent colours. Depending on my mood and the occasion, my style can be diverse too, boasting a mix of affordable high street with luxury high-end pieces.

Do you blog as a full-time job? Would you like to?

Blogging as a “career” isn’t something I do full time, but I deem myself v lucky to even have a “hobby” that’s grown into something I can profit from regardless. Since graduating from university last year, I’ve been accustomed to working 9-5, in digital and modelling agencies… and in a week’s time will be starting a new chapter working as part of a global management consulting firm!


I’m not closing my doors if my blog ever grew substantial enough that it earned me a full-time salary… but for now, I have so much more skills to learn beyond that one field.

Your Instagram feed is stunningly curated. Do you follow any rules about colour schemes and posting schedules?

Thank you so much! I can be quite strict in terms of shooting and curating my Instagram content, yes. I try my best to post at least once a day, and never more than two. I prefer to shoot selfies / OOTDs in settings that aren’t too distracting in terms of space and colour. I also stick to the same photo editing routine – but you’ll have to wait until I release my “How I Edit My Instagram Pictures” tutorial video!


What are your favourite apps or software?

For photo editing, Facetune, VSCO and Instagram are my holy grails.
For keeping my every day busy life together, I can’t survive without the Calendar and Notes app, and Spotify.

Who are your favourite bloggers?

Too many to name but I’ll mention some longtime faves – Jenn Im, Claire Marshall, Samantha Maria, Jill Wallace, In The Frow, and Jeanne Grey.

Have you had any pinch me moments/blogging career highs?

Yes! My blog has been recognised and featured in various online and print publications such as Stellar, Buzzfeed News,,, Irish Independent,, and more.

I’ve had the privilege of collaborating with brands such as Kildare Village, Primark, PrettyLittleThing, H&M and Huawei to name a few. Last year, I was v lucky to be sent to Electric Picnic by Aussie Hair Care. Most recently, Aussie have awarded me “Most Aussome Fashion Blog” at this year’s Aussie Blog Awards – def’ a pinch me moment!

What’s your least favourite thing about blogging?

The stigma around blogging as a “career”, and its lack of acceptance.
I’m gonna be really cheeky and add another least favourite thing – dishonest bloggers who put a bad name to the blogging industry. Down with that sort of thing, please!

What’s next for your blog?

More brand partnerships, hopefully haha! I do genuinely enjoy sharing brands I love, so I hope collaborations will continue for my blog. I’d like to get into a more strict routine and make time for filming more video content. I don’t have anything major planned for In The Deetales, but further (more like, way wayyyyy) down the line, I would love to create my own little clothing line. Take a guess what it’s going to be named?!

Where can people find you?

My website, Instagram, Twitter and YouTube.

‘Spotlight On’ is a new segment on every Sunday, where we focus in on someone doing deadly work that you might not have come across yet. If you would like to be considered for the feature or know someone you think deserves some recognition email


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